What is a Get a Quote button (RFQ)? Aims and Benefits

Majority of the e-commerce and even non-ecommerce businesses advertise and sell their products or services through their websites. In many cases there are no limitations to sell globally. Your business may be exposed to a greater number of prospective customers. At the same time there are also many more companies you need to compete with. As a result many businesses struggle to stay competitive and to win customers. This is where the Get a Quote button can do wonders. But what exactly does it mean, and why is it an essential feature for businesses? Let’s delve into the concept of the Get a Quote button, also known as Request for Quote (RFQ), and explore its significance.

What is a Get a Quote button (RFQ)?

The Get a Quote button, or Request a Quote often abbreviated as RFQ, is a call-to-action element commonly found on e-commerce websites. Particularly those offering products or services that cannot be immediately purchased online. The reasons for that can be factors such as customization, variability in pricing, or bulk order requirements.

When a user clicks on the Get a Quote button, they are typically directed to a form where they can provide specific details about their requirements. The common details are: quantity, specifications, customization options, or any other information necessary for generating a personalized quote.

Purpose and benefits of Get a Quote button

1. Customization and personal touch: The primary purpose of the Get a Quote button is to make it easy for businesses to prepare a personalized pricing offer. It also gives an opportunity to present solutions based on the customer’s unique needs. Here, if you fully understand prospective customers’ requirements, you can deliver a better solution than your competitors. You have also a chance to offer them some incentives that will lead to a deal and possible long-term cooperation. It will show to your customers a commitment you have to provide a personalized customer experience.

2. Flexible pricing: Some businesses offer products or services that have variable pricing based on factors such as item quantity, feature configuration, or some additional services. The Get a Quote button allows them to come up with accurate pricing. It can be prepared based on the specification provided by a prospective customer.

3. Bulk orders: Many businesses, especially the wholesale ones may be willing to provide a better unit price on bigger orders. In this case, the Get a Quote button streamlines the process of requesting pricing for large quantities. It ensures that customers receive competitive offers for their volume purchases.

4. Lead generation: Every time a prospective customer sends a quote request through your website, they leave you important information, like their email address and requirements, so what they are looking for in your product or services. The Get a Quote button serves here as a valuable lead generation tool. This allows you to follow up with potential customers and convert inquiries into sales opportunities and future deals.

5. Improved offers: By implementing a Get a Quote option, you may receive a lot of quote requests in which you will be able to learn about customer expectations. It will allow you to make some analysis and conclusions and based on this manipulate your offer to better match customers needs. Then you will have a greater chance to win new customers and close more deals.  

Implementation of Get a Quote button and best practices

1. Visibility: Add the Get a Quote button on the selected product pages, even next to the “add to cart” button to ensure ease of access for customers. They will have an option to ask for better prices and it opens a room for negotiations.  

2. Clear Call-to-Action: Use clear and compelling language on the button, such as Get a Quote or Request a Quote, to encourage action from users.

3. User-friendly forms: Design user-friendly quote request forms that capture essential information needed to prepare a good pricing offer. This will eliminate too much back and forth messaging and save time in the negotiation process.

4. Prompt response: Aim to respond promptly to quote requests to maintain customer engagement and satisfaction through the process. It will increase your chance for a good deal. According to study, responding within 5 minutes improves conversion by 9 times. Also, ​​8 out of 10 customers expect a response within 10 minutes.

5. Follow-up: Use quote negotiation systems like Dealia to quickly follow up on quotes. In Dealia, once you send a quote, your customer can reply to you with a counteroffer, reject your offer and provide the reason for rejection or accept the offer. Dealia is integrated with PayPal, so the transaction can be completed by your customer in one click upon the deal acceptance.

As described in this article there is a lot the Get a Quote button, or Request for Quote (RFQ) has to offer. It’s a crucial feature for businesses offering customizable products or services, bulk orders, or variable pricing. It can enhance the customer experience, streamline the sales process, and capture valuable leads. The e-commerce and online market continuously evolves and the Get a Quote button remains a powerful tool for driving conversions and meeting the unique needs of online consumers.